Kerala's statewide campaign focused
on Responsible Tourism, 'God's Own Country, People's Own Tourism' was launched
in Thiruvananthapuram on 18.12.2014. Oommen Chandy, Chief Minister, Government
of Kerala, launched the campaign, which aims to link tourism with rural areas, is
part of Kerala Government's Mission 676 and focuses on linking tourism with the
mainstays of rural Kerala, including agriculture, traditional trade, village
lifestyles and art forms.
The Chief Minister also released
the logo of the campaign. It will be implemented through 112 selected local
self government groups and as a participatory project is expected to strengthen
both tourism and the lives of the people touched by it.
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