Thursday, 1 January 2015

Jordan welcomes more Indian travellers, with new packages


Jordan Tourism Board has aggressive promotional plans for the India market. The tourism board has turned its focus on south Indian states such as Kerala, Karnataka and Tamil Nadu and seven northeastern states of India for promoting the Holy Land tourism offering for the christian community. The board is also working on two niche tourism offering projects- wellness and food and wine, which should materialise by the third quarter of 2015.

The Board is also in the process of developing packages offering five-six nights length of stay in the destination targeting leisure, FITs, honeymooners, MICE, religious, wellness and families segment The Board is also looking at possibilities to tap producers for Bollywood Tourism.

Apart from the metro cities, the tourism board is also targeting the Tier II western and northern cities- Ahmedabad, Pune, Chandigarh, Lucknow, Jaipur, Ludhiana and Amritsar

Tamil Nadu to top the tourism list in 10 years

Tamil Nadu Tourism Minister S.P. Shanmuganathan said the state is all set to become a major tourist destination in about a decade. He was speaking after inaugurating the month-long annual Indian Dance Festival at Mamallapuram on December 28, 2014. The minister said the tourism policy, conceived by the AIADMK government in 1991-92, and steps initiated during subsequent AIADMK regimes had resulted in a steady increase in the number of tourists to Tamil Nadu.


“The state, which leads in promoting health tourism, has initiated various promotional activities, and achieved the first rank in domestic tourist arrivals in 2013. The same year, it ranked second in foreign tourist arrivals,” he added.

Karnataka to focus on health and wellness tourism

The Karnataka government is planning to offer tax and non-tax incentives to entrepreneurs wanting to set up health and wellness related units in the state. For the first time, the state has drawn up such a proposal in the soon-to-be-launched Karnataka tourism policy 2014-19.

Medical Tourism has attracted over 1.3 million people to India in 2013 alone and Karnataka is keen to jump on the bandwagon. It wants to attract investments in new facilities and draw more medical tourists to the city for high-end and complicated procedures.

According to an internal report of the tourism department, Karnataka is seeing a sharp increase in the number of tourists and almost a 25 per cent annual rise in the medical and wellness tourism.
Another recent study also advocated that states can overcome the travel industry's reliance on seasonality and vagaries of a global economic climate by promoting health and wellness tourism. The study found that Karnataka's established tourism infrastructure, with its capacity to support world-class hotel services and quality of medical services, offers the best platform for this segment. 

Devotees throng Basilica of Bom Jesus in Goa

 Nearly 32 lakh pilgrims visited Old Goa for the exposition of the Sacred Relics of St Francis Xavier reverently known as Goencho Saib at the Basilica of Bom Jesus, the ancient Church. The exposition, which began on November 22, will conclude on January 4, 2015.


“The pilgrim/tourist inflow for the St. Francis Xavier Exposition is very encouraging and we will meet the target of estimated arrivals for the Exposition till it concludes in January 2015,” said Goa Tourism Minister Dilip Parulekar. 

Bengal practices eco-friendly tourism

West Bengal is all set to promote eco-tourism on a large scale. Plans are afoot to set up a bird sanctuary in Kolkata on the lines of Singapore's Jurong Bird Park, a move which is expected to catapult the site to the top-five tourism spots in India. The government has already flagged off work on mega tourism hubs such as Dooars, Hooghly and the world's largest mangrove forest - Sunderbans. 

The government also announced setting up of an eco-tourism advisory board at the fag end of 2014. The board will be chaired by Chief Minister Mamata Banerjee to facilitate implementation of the proposals in a manner that doesn't damage the environment.

"The two priorities for us are - balance between nature and industrial development and eco-friendly practices. We certainly don't want to disrupt natural systems at the cost of progress and we will monitor the implementation of projects in accordance with that," said Tourism Minister Bratya Basu.  
Work has already started in Jharkhali (in the Sunderbans), at Gajoldoba, 35 km east of Siliguri in the Terai-Dooars forest circuit, and at Sobuj Dweep in Hoogly district. “The tourism department is designing a Sunderbans tourism roadmap taking into account the two priorities,” Basu said.


To tap into the relatively virgin locales in the Sunderbans, Banerjee recently launched a Rs. 400-crore project to boost tourism infrastructure in Jharkhali on a public private partnership model.

Jharkhali is one of the entry points to the Sunderbans - home to the endangered Royal Bengal tiger. The proposed hub will have an eco-tourism park and hotels for tourists.

To ensure ease of travel, Banerjee also unveiled a 725 metre bridge - named Mridanga Setu - that will connect the Sunderbans with the mainland.

Another ambitious project is the world's first mangrove zoo to come up in Jharkhali at a cost of Rs. 25 crore. The hub will mimic the mangrove ecosystem to ensure compatibility with the animals.

 Banerjee said it would mainly help conserve the endangered flora and fauna of the Sunderbans. She has also inaugurated a tiger rescue centre in the area named 'Byaghrosundari' (Bengali for 'beautiful tigress'). She has also reached out to the picturesque hilly regions to boost tourism, including the Buxa Tiger Reserve (BTR) where she took an initiative to revive a car safari that was stopped four years ago. The reserve, spanning 762 square km in Jalpaiguri district, has 12-15 tigers, according to government sources.

Banerjee plans to make Jayanti, one of the villages in the BTR area, a model village, spruced up with homestays where tourists can enjoy a slice of local culture.

The state will also float a global tender for a 100-acre eco-tourism park at Banarahat in the district, complete with resorts, budget hotels, craft villages, convention centres and a youth hostel. Over the next two years, the project is likely to fetch an investment of more than Rs.300 crore.


Similar to Jharkhali, Gajoldoba, at the confluence of two rivers in Hooghly district, is being pegged as the 'gateway' to the Dooars. "The coastal spots will have water sports and other adventure activities while the ones in the ecologically-rich areas will have safaris, trekking, bird watching etc. Activities will be specific to the locations of the eco tourism parks," said Basu.

The tourism department is also working on developing two new eco-tourism hubs at Sylee, adjacent to Malbazar, and Kunjanagar near Falakata in the Dooars over an area of 90 acres, with a focus on tea tourism.